Our partnership with Aldi UK
We are so delighted to now partner with Aldi UK! Aldi are committed to supporting families through every part of the parenting journey – so no parent or carer feels alone. They’ve partnered with us to help raise awareness of parents’ emotional and psychological wellbeing during pregnancy and the first years after birth, and to help ensure they get the support and advice they need.
You may have seen messaging on their Mamia Sensitive and Extra Sensitive baby wipes and in-store materials, designed to start conversations about mental health from pregnancy through to early parenthood.
Our joint goal is simple- to help parents recognise the symptoms of perinatal mental illness and to signpost the free support available from PANDAS.
We know that this partnership will help us in our mission to ensure no parent, carer or their network feels alone in their struggles with perinatal mental health.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “Mental health struggles in parenthood are more common than many realise – but they’re not always easy to talk about. We’ve partnered with PANDAS Foundation to help make support more visible.
“By featuring signs and support details on an everyday pack of our Mamia Sensitive and Extra Sensitive baby wipes, we aim to provide comfort and a sense of connection to any parent who needs to hear: you’re not alone.
“We’re also taking steps to raise awareness among our colleagues, sharing information and services internally to help more people better understand perinatal mental health.”
Annie Belasco, CEO of PANDAS Foundation, said: “This campaign brings together two powerful things: empathy and visibility. So many parents are struggling in silence – and this puts a message of hope directly into their hands.
“We’re proud to partner with Aldi to help ensure no parent feels alone, from pregnancy through to early parenthood and beyond. Together, we can help more families feel seen, supported and able to find joy in the journey.”
Not only has Aldi UK made all this possible, they have also donated £30,000 to support PANDAS’ vital work, helping ensure no parent feels alone – from pregnancy to postnatal and beyond.
Huge thank you to Aldi UK for making all this possible!
For more information on our partnership you can head to aldi.co.uk/brand/mamia/pandas.
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